Click-through rate (CTR) is the percentage of people who click on a link, ad, or search listing divided by the total number of people who saw it, a figure Google Search Console (opens in new tab) reports directly for search results. In search results, CTR is influenced heavily by title tags, meta descriptions, and rich results like star ratings.
A Ranking Position Isn’t the Whole Story
Two pages sitting in the exact same search position can get very different click volumes depending purely on how compelling their title and description are, which means CTR is one of the few factors a business can improve without needing to move up the rankings at all. A well-written title and description at position three can sometimes out-click a poorly written one at position one.
Star ratings shown via review schema also visibly boost CTR, since a listing with visible stars stands out from plain text competitors on the same results page.
People also ask
What is a good CTR for a search result?
It varies widely by position and query type, but generally the top organic result sees the highest CTR, often in the 25-35% range, dropping steadily for lower positions.
See also
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