Schema markup (also called structured data) is a standardized code format, usually JSON-LD, added to a webpage’s HTML to explicitly describe its content to search engines, using the shared vocabulary maintained by Schema.org (opens in new tab) — for example, marking a page as containing a list of FAQs, a business address, or a product price. Search engines use this to display rich results in search listings.
Which Schema Types Matter Most for a Local Business
LocalBusiness schema (name, address, hours, phone) and FAQPage schema are the two highest-value types for most local businesses, since they directly support the kind of rich results — star ratings, expandable FAQ dropdowns — that make a listing stand out in search. BreadcrumbList schema is a smaller but still worthwhile addition once the basics are in place.
People also ask
Does schema markup improve rankings directly?
Not directly — it does not raise your rank on its own, but it enables rich results (star ratings, FAQ dropdowns) that improve click-through rate, which indirectly benefits performance.
Do I need a developer to add schema markup?
Basic schema (LocalBusiness, FAQPage) can be added through plugins or templates on most modern website platforms without custom development, though complex schema may need technical help.
See also
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