A featured snippet is a highlighted excerpt Google sometimes displays at the very top of search results — above position one — directly answering the searcher’s query using content pulled from a ranking page, a format explained on Google Search Central (opens in new tab). It often includes a direct link back to the source page.
Sometimes Called "Position Zero" for a Reason
A featured snippet sits above the normal first organic result, which means a page doesn’t need to rank number one overall to still capture this highly visible spot — pages ranking a few positions lower can sometimes still win the snippet if their content is structured clearly enough. That makes it one of the more achievable visibility wins for a smaller site competing against larger, better-established competitors.
A short, direct answer of one or two sentences placed right after the heading, followed by more detail afterward, tends to be the format Google pulls from most reliably.
People also ask
How do I get a featured snippet?
Structure content with a clear, direct answer near the top of a section (often in list or short-paragraph form) immediately following the exact question as a heading — this format is most commonly pulled into snippets.
See also
How TAP-ONE helps
A Google Business Profile that stays current and keeps showing up in local search.
Explore Managing Google My Business ProfileMore in Local SEO
Citation Building
The process of proactively creating and correcting local citations across directories and listing sites.
Google Maps Ranking
A business’s position among competitors when it appears in Google Maps search results.
Keyword
A word or phrase a business optimizes content around, matching what people actually type into search.
Local Citations
Mentions of a business’s name, address, and phone number on other websites and directories.