GBP Posts (previously "Google Posts") are short, dated updates a business can publish directly to its Google Business Profile (opens in new tab), similar to a social media post. They appear on the profile itself and can include a photo, short text, and a call-to-action button, and posting regularly signals an "active" profile to Google.
What Actually Works Well as a GBP Post
Posts that pair a genuine, current photo with a short, specific line of text — a new seasonal dish, a limited-time offer, a real event — consistently outperform generic promotional filler. Since posts expire after roughly seven days, treating them as a lightweight weekly habit rather than a one-time task is what actually keeps a profile reading as active.
A call-to-action button can be attached to most post types too, giving a direct path to book, call, or visit the website straight from the post itself rather than just building awareness passively.
People also ask
How often should I post GBP updates?
At least once a week is the practical minimum for the activity signal to register — twice a week or more if there is genuine news, offers, or seasonal changes to share.
See also
How TAP-ONE helps
More Google reviews, collected automatically, without chasing a single customer.
Explore Automated Google ReviewsMore in Google & Reviews
Business Categories
The classification labels (like "Family Dentist" or "Italian Restaurant") that tell Google what a business does.
Duplicate Listings
Two or more Google Business Profiles created for the same physical business location.
GBP Suspension
When Google temporarily or permanently removes a Business Profile from search results for violating guidelines.
Google Business Profile (GBP)
A free Google listing that shows a business’s name, address, hours, reviews, and photos in Google Search and Maps.