Conversion rate measures how many people who see or visit something (a website, a QR code prompt, a menu) go on to complete a specific action — booking an appointment, placing an order, or leaving a review, a metric trackable through Google Analytics (opens in new tab). It is usually expressed as a percentage: if 100 customers scan a review QR code and 40 leave a review, the conversion rate is 40%.
Why the Same Traffic Can Convert Very Differently
Two businesses can get the exact same number of visitors or scans and end up with very different results, because conversion rate is driven far more by friction and timing than by traffic volume. A confusing link, an extra unnecessary step, or asking at the wrong moment all quietly suppress conversion even when the underlying interest is genuinely there.
Example
Good example
100 QR scans → 40 reviews left = 40% conversion rate.
Common mistake
100 QR scans → 8 reviews left = 8% conversion rate, usually a sign the link takes too many taps to reach the review box.
People also ask
What is a good conversion rate for a review request?
A well-built one-tap review flow (QR or NFC direct to the review box) typically converts 25-45% of people who scan or tap. Below 15% usually signals too much friction in the flow.
How do I improve conversion rate?
Reduce the number of steps between the prompt and the action — direct links beat search-and-find, and asking at the moment of highest satisfaction beats asking later.
See also
How TAP-ONE helps
A fast, secure site that brings in leads while you focus on running the business.
Explore Get a WebsiteMore in Marketing & Conversion
A/B Testing
Comparing two versions of a page, message, or ad to see which one performs better.
Above the Fold
The portion of a webpage visible on screen before a visitor scrolls down.
Bounce Rate
The percentage of visitors who leave a website after viewing only one page, without taking any further action.
Click-Through Rate (CTR)
The percentage of people who click a link or listing after seeing it, out of everyone who saw it.